INTRODUCTION The main motive behind conducting present study is to assess the impact of cognitive resource availability on customer decision making in the context of counterfeits products. The present report is based on data set related to resource availability, intention and justifiability to ...

PART 1 LO1 P1 Conduct primary and secondary research using appropriate methods There are two ways of conducting research that is primary and secondary. In primary data is collected for first time with the help of questionnaire, interview, survey, etc. Also, it is important that data is analysed ...