Introduction to International Marketing International marketing is the application of marketing principles and is spread in more than one county. It involves satisfying different needs of people across national boarder or overseas market. Global marketing is the multinational planning process and ...

Introduction About Internet Marketing The concept of internet marketing has been developed in recent years which aims at targeting global market with large capital investment. Online marketing has removed geographic and demographic boundaries for conducting business. It has developed as core ...

INTRODUCTION In present business scenario, marketing has become an important function to increase the recognition of products and service. Effective marketing techniques and strategies have been implemented by enterprise to influence customers perception and preferences towards brand. Marketing ...

INTRODUCTION PRODUCT LIFE CYCLE The product life cycle is regarded as an omnipresent concept in marketing. The product life cycle concept (PLC) suggests that like every other form of life on earth, a product or service also has a limited duration. As soon as a product enters the market it starts a ...

International Marketing Research ...

INTRODUCTION OF GLOBALIZATION IMPACT IN MARKET For MULTINATIONAL BANKS This research proposal is based on the given topic such as “Impact of globalization on the market performance of multinational banks in terms of managing global competition: A case study of Barclays bank, UK”. In ...