Human Resource Management

Besides that, efforts made for enhancing the performance of employees and quality of products have been featured in a broader sense. The study entails functions performed by the cited firm regarding its employees through assistance of various marketing strategies. Orion Pharma (UK) Ltd has been trying hard to run operations and activities of the firm in the most appropriate manner. In other words, managers of the cited firm are following adequate process for management of HR and the report explains certain methods that have been exercised by the firm.

1 Role of Human Resource Management for achieving potency in the firm

1.1 Definition of Strategic Human Resource Management

According to Bosma (2004), Strategic HRM precise firm's purpose or plans and policies for acquiring goals in the most desired manner. The author is also of the same view point that focuses on human capital of Orion Pharma Ltd which is the main root of aiding the firm to achieve competitive advantages simultaneously and give efforts in executing strategic plans more efficiently. As per view of Berkes (2002), Strategic HRM connotes a firm with the structure wherein human resources is the most crucial part which enforces management to achieve results in the desired manner (Berkes, Colding and Folke, 2002). Strategic human resource highly focuses on strategic prospects for the intention of improving competitive benefits. Writer also considered that giving more and more stress on strategic concepts is a bit ideal for the cited firm for implementing additional and improved efforts.

Besides the aforesaid definitions, Carpenter (2001), is of a different view point where he altered the meaning of strategic HRM which shows how effectively a firm uses its human resources in the most adequate manner in order to enhance its performance for attaining competitive advantage (Bosma and et. al., 2004). Furthermore, he stated that concepts of strategic aspects reduces complexities through plans and policies of how to position human resources. Therefore, from above mentioned definitions of strategic HRM by different authors, it has been cleared how important HRM is for every firm. However, on the other hand, manpower or employees of Orion Pharma Ltd are of totally different perspective who have formulated their own strategic management for operating their daily functions. Here, the main target of the cited firm is to gain huge market share and for acquiring that, certain strategical conceptualizations have been formulated such as:

Specific Human Resource plans: - Actions of specific human resources gives an overview of intentions of Orion Pharma Ltd strategies for the following fields:

Expert management: - As the name suggests, in this specific field, Orion Pharma Ltd has intended to attain numerous quantity of expertized knowledge as well as skills (Carpenter, Sanders and Gregersen, 2001).

Knowledge management: - The main intention of the firm in this context must be for gaining control over professional knowledge in order to enhance quality of performance as well as learning capability of human

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