Introduction For a business, in context of profitability and revenues, a credible brand is a key of success. A brand is a name symbol, design as well as intermixture of all of them that is conscious in order to identify goods and services of one marketer or group of Sellers and to ...

INTRODUCTION Background to the research area Consumer behavior highly influences the profitability and success of every organization or business. The company which has a positive brand image in a market is likely to attract more customers as compared to organizations having a negative image among ...