SWOT Analysis and How to Do It Right! [With Examples]
11 Mar 2022 6304
Table Of Contents
“Business opportunities are like buses, there’s always another one coming.” – Richard Branson
Conducting a SWOT analysis for a business has more effectiveness than it sounds. It helps a business identify its strengths, weaknesses, and threats, and, based on those, it helps analyse various opportunities that help a business grow substantially.
Insight into SWOT Analysis
S.W.O.T.is an acronym for strengths, weaknesses, opportunities, and threats. It is designed to provide a realistic and actual assessment of a company's internal factors (strengths and weaknesses) and external factors (opportunities and threats).
Effective Questions to ask during a Business SWOT Analysis
Below are some compiled questions to ask when preparing a business SWOT analysis. These are just general questions to get your head started. You can obviously ask more or less according to your needs.
Strengths
- What does the business do well in?
- Are there any internal resources of the business?
- What are the advantages does the business have over its competition?
- What are the positive aspects of the business?
Weaknesses
- What are the factors within business control, but can be breached if not taken care?
- What does the business lack in?
- Is the business in a poor location?
- Does the business have limited resources?
Opportunities
- What opportunities are present in the environment?
- Has there been a recent market growth?
- Is there any new technology or resource available?
- Can the business manufacture a new product?
Threats
- Who are the business existing competition?
- Is there any new law or regulation that can hurt the growth of the business?
- Is there a shortage of external resources?
- What situations can hamper the business marketing efforts?
14 SWOT Analysis Examples of MNC’s
To get a better picture, below are various examples SWOT analysis of big businesses in the present world. These examples will give you a brief about the business and keynotes on their strengths, weaknesses, opportunities, and threats.
-
Tesco SWOT
Tesco was founded in 1919 by Jack Cohen as a group of market stalls. Tesco expanded rapidly, and within just a few years,it became the biggest retailer in the UK and the second largest in the whole world. Its current CEO is Dave Lewis.
|
Strengths
|
Opportunities
|
|
Weaknesses
|
Threats
|
-
Coco Cola SWOT
It is the market leader in the soft drink industry, and one of the most renowned brand in the whole world. Established in 1886 by John Pemberton and it’s current CEO is James Quincy.
|
Strengths
|
Opportunities
|
|
Weaknesses
|
Threats
|
-
Netflix SWOT
With over 200 million users world wide and growing continuously, it is one of the leading entertainment brand over the internet. It was founded in 1997 by Reed HastingsandMarc Randolph.
|
Strengths
|
Opportunities
|
|
Weaknesses
|
Threats
|
-
Samsung SWOT
Founded in 1938 by Lee Byung-Chul, is today’s second largest technology giant. It produces electronics, home appliances, telecommunications, and semiconductors.
|
Strengths
|
Opportunities
|
|
Weaknesses
|
Threats
|
-
Nike SWOT
It is an American Multinational Incorporation, founded in 1964 by Bill Bowerman and Phil Knight. It specializes in the athletic wear, and produces shoes, apparel and athletic equipment & accessories.
|
Strengths
|
Opportunities
|
|
Weaknesses
|
Threats
|
-
Starbucks SWOT
It is the world’s largest American Coffee chain that has more than 30,000stores world-wide and it was founded by Gordon Bowker, Jerry Baldwin, Zev Siegl.
|
Strengths
|
Opportunities
|
|
Weaknesses
|
Threats
|
-
Apple SWOT
Apple is one of the most successful company in the world, with its first class and robust technology, apple has been the leading brand in smart-phone business. It was founded by Steve Jobs, and its current CEO is Tim Cook.
|
Strengths
|
Opportunities
|
|
Weaknesses
|
Threats
|
-
Red Bull SWOT
Red bull over the years have transformed from just an idea to global leader in energy drink sector. It was founded in 1984 byDietrich Mateschitz,Chaleo Yoovidhya.
|
Strengths
|
Opportunities
|
|
Weaknesses
|
Threats
|
-
BMW SWOT
BMW is an auto brand, that has been standing and progressing for a long period. It is recognized as a luxuries and sports car manufacturer. It was founded by Karl Rapp, Franz Josef Popp, Camillo Castiglioni, and Gustav Otto in 1916.
|
Strengths
|
Opportunities
|
|
Weaknesses
|
Threats
|
-
Pepsi SWOT
It is one of the largest soft drink manufacturer, giving competition to Coca Cola. Pepsi have several sub-brands under it, and was founded in 1965 by Caleb Bradham.
|
Strength
|
Opportunities
|
|
Weaknesses
|
Threats
|
-
Adidas SWOT
It is a German multinational corporation, which also produces athletic wear and is the second largest brand after Nike. It was founded in 1949 by Adolf Dassler.
|
Strengths
|
Opportunities
|
|
Weaknesses
|
Threats
|
-
McDonald’s SWOT
It is the world’s largest and fastest growing food chain, firstly started in America. It was founded by two brothers Richard and Maurice in 1940.
|
Strength
|
Opportunities
|
|
Weaknesses
|
Threats
|
-
Zara SWOT
Zara is the leading brand in the fashion industry which has reach to both luxury and affordable segments. It was founded in 1975 by Amancio Ortega,Rosalía Mera.
|
Strengths
|
Opportunities
|
|
Weaknesses
|
Threats
|
-
LEGO SWOT
Lego group is a toy manufacturing company, that has each all over the world and is most loved by children. It is one of the leading brand in this industry, and was founded by Ole Kirk Christiansen in 1932.
|
Strength
|
Opportunities
|
|
Weaknesses
|
Threats
|
Still Confused Between SWOT Concept?
SWOT analysis is a technique that can heighten your chances to achieve more on your assignments, incorporating SWOT techniques will exemplify your grades. But if you are still confused with it, then leave it to us.
Assignment Prime experts have been providing the best academic assistance to students for over the years now. They know exactly how to draft a document, structure the paragraph and impress your professor to score high grades.
So, if you are stuck, you can always reach out to our experts. We will be there
round-the-clock to assist you. That's not it; we also provide amazing benefits and features with our services such as:
- Free Turnitin Report
- Free Title Page
- Free Referencing Page
- Free Unlimited Revisions
- Free Topic Suggestions
And there are many more which you can learn about from our experts. So, what are you waiting for? Reach out to us NOW and grab the best deals.
You may also like:
To Make Your Work Original
Paraphrasing Tool
Check your work against paraphrasing & get a free Plagiarism report!
Check Paraphrasing
Plagiarism Checker
Check your work against plagiarism & get a free Plagiarism report!
Check Plagiarism
Reference Generator
Get citations & references in your document in the desired style!
Generate References
Grammar Checker Tool
Make your content free of errors in just a few clicks for free!
Grammar Checker
Essay Typer
Generate plagiarism-free essays as per your topic’s requirement!
Essay Typer
FREE Features
-
Topic CreationUSD 4.04 FREE
-
OutlineUSD 9.75 FREE
-
Unlimited RevisionsUSD 21.6 FREE
-
Editing/ProofreadingUSD 29.26 FREE
-
FormattingUSD 8.36 FREE
-
BibliographyUSD 7.66 FREE
![All About Short Essay Writing [Examples Included]](https://www.assignmentprime.com/images/AP_Blog_Image_How_to_Write_a_Short_Essay.jpg)
![iphone](https://www.assignmentprime.com/templates/assignmentprime/images/apple-icon.png?v=0.1"){kind=icon}
